IT Cosmetics Naturally Pretty Vol. 1 MATTE Palette Swatches/Review

I totally realize I've been gushing like crazy about this palette lately, so this is definitely not going to be one of those review posts where you're waiting for my definitive verdict.  

There is no mystery here... We all know I'm sort of obsessed with this one.

But I wanted to accompany my latest tutorial video (a natural Spring look using this palette) with some more in-depth swatches and info on this palette, as promised.  In that video I gave a quick little overview at the beginning of the palette, but there is so much more about this palette that makes it unique.

So here we go. First off, the packaging...

Shown above is the box and outside of the palette itself. It's sort of a spongy, soft, fleshy-rose color. Not bad, not great, aesthetically. However, I really like the actual make-up of the palette. The actual way it's made. It's very similar to the way the first Naked palette is made with the large flap and magnetic closure along the front. It's very easy to get in and out of.

As far as the inside, it's gold and gorgeous...

The palette consists of fifteen shades total. Fourteen of those are actual colors, ranging from more natural tones (highlight colors, tans, browns, and light gray-taupes), as well as some more rose-y mauves, a sunny coral, purples, a navy blue, and a jet black.  All of these shades are labeled as being "matte", however they are so much more. They aren't a typical flat, chalky matte at all. They are my absolute favorite type of matte... almost with a bit of a satin-y sheen. Just enough to keep them from looking chalky on the lid. They definitely still appear matte on the lids, but they have a more natural finish. They are smooth, buttery, and almost creamy (they are definitely a powder), in that they apply so smoothly.  They all blend together like a dream (even the darker shades) to create that glowing and beautiful, blended eye effect. Like I said in my recent video, they basically blend themselves.

What makes this so palette unique (other than the quality) is that larger shade in the lower right corner of the palette. This "transforming pearl" shade is made to layer over the shades to almost create fourteen entirely new pearlescent, shimmery shades.

Here's a better look...

Here's a swatch of all the shades applied straight from the palette, without the transforming pearl shade over them.

taken in the sunlight, without the transforming pearl

taken in natural light (not direct sunlight)

And here they are with the transforming pearl blended over them...

Pretty right??

So aside from all the great things I've already said, it gets better. The actual formula is anti-aging! It has ingredients that actually make your lids appear younger and smoother. Very unique for a powder eye shadow.

Here's the description from IT Cosmetics:

"Includes Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free, sulfate-free, cruelty free.


...All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!

These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids."



Pretty cool, huh?

The palette is available at Ulta.com (and in stores as well) for $42.

If you missed my latest video about this, check it out here to see the palette in action! I can't wait to do more looks with this one!  Maybe even later this week... ;)
*I've also added ANOTHER tutorial! Check out the latest one here (Brightening Smokey Eye).

So what do you all think? Have you tried this one??

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