The first time I used this stuff, I knew things just got real, as they say.
Well that's technically not exactly how they say it, but you get what I mean.

No, this is not a sponsored praise-fest (if you've followed me for a while, you know that basically goes against everything I stand for), just probably the best beauty purchase of my year.

I knew when it came time to review this stuff for you all, (which I've been dying to do since the moment I used it and witnessed its awesomeness) it would be hard to do a typical review where I don't really tell you my thoughts until the end. Yeah, I realize I'm basically shouting from the beginning that it's awesome.
Part of the reason I'm extra excited about this besides the fact that it has totally changed and simplified my whole skincare/makeup routine, is because perfecting your skin is so important. To me, it's probably the most important aspect of a makeup routine. If your skin looks good, you can pretty much get away with anything else.
Because it is so very unique and amazing, there is lots more to share beyond my love it or hate it verdict.
So I created a video below allll about this stuff to share all the details about it (what makes it so unique) as well as a demo so you guys can see how well it covers. So be sure to check that out because it's so much more info than I could ever put down in words.
Well, we all know I could, but you'd still be reading well into next week. ;)

So a description in a nutshell... It's the most multi-tasking bb/cc product I've ever tried. It has the same coverage as a full-coverage foundation, yet looks really natural. It has taken the place of my moisturizer in the morning, as well as my foundation, so to say it has simplified my routine would be an understatement.
Here's a few facts about it:

  • Full Coverage
  • SPF 50+ (physical sunscreen, non-chemical)
  • Anti-Aging Serum (peptides, niacin, algae, vitamins A, C, B, E, hylauronic acid, and hydrolyzed collagen along with anti-oxidants and exotic natural botanicals)
  • hydrating moisturizer
For tons more details (and a demo), check out my full review video below!

Not a sponsored post. Post contains my genuine recommendations and opinions. Post contains affiliate links.


  1. You look gorgeous all the time, but you look EXTRA gorgeous in this video. I'm excited to try this out. <333

  2. The BB cream looks really nice, would love to try it someday. I have never tried anything from IT cosmetics, have you tried anything else from the line?


  3. Great review! Thank you for sharing. This really sounds great!


  4. We don't have this in the UK will have to try mail order! ;)


  5. I really want to try this after your glowing review, is it in the UK do you know?

    Ineffable Beauty

  6. I'm gonna watch the video right now!!! =D

    Rosie's Life

  7. I tried the sample that I had today - shade medium. There was enough in the sample for two applications - I am going to a party tonight so I was happy to find enough for my evening face, Gotta say - wow! This stuff really is amazeballs. I am definitely picking up a full shade soon.


  8. I've been on the fence about this (like I need another foundation like product....) but this tipped me right on over. I have the IT Cosmetics Bye Bye Redness foundation and it is fabulous but I wanted something for everyday. Thanks for the thorough review.

  9. I'm in love with BB and CC creams but I've never tried anything from IT cosmetics. I have had my eyes on a palette from them for quite some time tho.

  10. I went to see the ingredients and there is a lot of citrus essential oils that are very phototoxic :(. And 9% od titanium dioxide that sounds very comedogenic.

    Erika Nagode

  11. Oh this product sounds great!!!!


  12. I've been using It CC cream for 6 months now and absolutely love it. I ordered it from QVC but now order it online from IT Cosmetics because makeup artists and cosmetologists can apply for a 30% discount. Once approved, you receive the discount on any products they sell. I love their concealer also.

  13. I am actually heading to Ulta today, so I will have to definitely check this out!!!

  14. great post! would you like to follow eachother?

  15. This looks really nice!! I've just used asian BB creams (I LOVE them) but I haven't tried any CC cream yet.

    Lipstick and Mocha

  16. A CC cream thats full coverage, awesome! Totally going to check out the video post

  17. I just went out to purchase this Item because of your review. I would like to say thank You, I have been looking for something like this for so long. I would have never of thought to look at itCosmetics and it turns out this is the best product ever. over the years I have learned to trust your judgement and I'm glad I did today this is working amazing for me!

  18. I have such pale skin and on days where I don't feel like wearing a heavy base of foundation I always want to have a BB cream just for coverage and protection for the sun. I think this is worth a try!


  19. I want to try this stuff out so bad! My Ulta doesn't carry It Cosmetics so I'm going to order a tube online. I hope I love it, I should though because I've LOVED everything that you have ever recommended that I have decided to try out(my HG under eye concealer is Maybelline Age Rewind and I'm obsessed with Origins Vitazing, been using it for over 2 years since you've first mentioned it!) I'm sure this stuff is awesome!

  20. Hi Tiffany, I took it upon myself to used you as model for my fashion illustration. I hope you like what I made you "wear."

    Have a good day,

  21. Love your hair in this video - and I laughed out loud when you go "I don't know what this is?!" as you kind of flicked the side! Our personalities are so much alike! Love this review & can't wait to try this product.

  22. Hi, Tiffany, I don't know if you read these comments, but can you do a holiday makeup tutorial using your defining eyes palette?

    Thank you

  23. I know this has nothing to do with this post...but I am looking everywhere for your dining room rug with the black border!! Where did you get it?

  24. I m always Looking for these kind of stuff, Sharing these kind of information is really helpful to all.Your blog is really nice simple and always provide valuable information to all users.Thanks a lot !

  25. Sometimes I want a light coverage, I recently was introduced to Bare Minerals for days that I don't want to wear heavy foundation, what are you thoughts on that?

  26. I just purchased this product, AMAZING! Thanks Tiffany!

  27. Tiffany - Thank you so much for the great review. I always enjoyt your opinions. I can't wait to try this new product :)


  28. Awwww!! It costs $38.00 in the US, I wonder how much this product costs in the Philippines.

    ~Pauline @Kallony

  29. I always knew that this brand is awesome! thanks for this wonderful review.
    vaseline hand cream

  30. Hi there! Is this available in the Philippines..? Please help.. Thanks!